Doula and Midwife Business Cards That Build a Birth Services Practice

Doulas and midwives provide care during pregnancy, labor, birth, and postpartum — a deeply personal relationship built on trust, respect, and the recognition that birth is a significant life event. Building a practice depends almost entirely on word-of-mouth from families who feel supported through their experience.

What Doula / Midwife Cards Must Include

Your Certification and Role

For doulas:

• CD (DONA) — Certified Doula from DONA International (the largest doula certification organization)
• CBD (Certified Birth Doula)
• CPD (Certified Postpartum Doula)
• CAPPA certification — Childbirth and Postpartum Professional Association
• DONA International membership
• "Certified Birth Doula | DONA International"

For midwives:

• CNM (Certified Nurse-Midwife) — AMCB certified, master's-prepared nurse-midwife. Licensure in all 50 states. Can prescribe medications in most states.
• CM (Certified Midwife) — AMCB certified, non-nurse midwife. Licensed in limited states.
• CPM (Certified Professional Midwife) — NARM certified, home birth/birth center scope
• LM (Licensed Midwife) — state-issued license (varies)

Your Services

Birth doula:

• Continuous labor support (physical, emotional, informational)
• Prenatal visits (typically 2-3)
• On-call and present through labor and delivery
• Postpartum visit
• Rebozo techniques, labor positioning, pain coping strategies

Postpartum doula:

• Home visits after birth
• Infant care support
• Breastfeeding/feeding support
• Emotional support for parents
• Household support during recovery

Midwife services:

• Prenatal care (all trimesters)
• Labor and birth attendance
• Postpartum care (6-week checkup)
• Birth location: hospital (CNM), birth center, home (CPM/LM/CNM)
• Well-woman care (gynecology for CNMs with appropriate practice)
• Family planning

Birth Settings (For Midwives)

• Hospital birth
• Freestanding birth center
• Home birth
• Your scope depends on your credential type — state which you attend

Philosophy

Many families choose a doula or midwife based on philosophical alignment:

• "Physiologic birth advocacy"
• "Evidence-based care — your birth, your choices"
• "Inclusive care — serving all families"
• "Trauma-informed care"
• "VBAC support and experience"

Design for Doulas and Midwives

Warm, Calm, Sacred

Birth services card design should feel like:

• Warm, safe, nurturing
• The sacredness of birth — not clinical, not commercial
• Earthy, natural, human

Color palette:

• Warm sage + cream: natural, warm, botanical
• Dusty rose + warm cream: feminine, soft, birth-adjacent
• Warm terracotta + ivory: earthy, grounding, natural
• Deep teal + warm white: professional with warmth

Botanical imagery: Delicate botanical elements — a sprig of herbs, a simple leaf form, a flowing natural motif — are well-aligned with birth services aesthetics.

Avoid: Clinical imagery, medical equipment imagery, or anything that reads as cold or institutional.

By Specialty

Birth Doula

• "Birth doula — your unwavering support through every contraction"
• "Prenatal preparation | Continuous labor support | Postpartum visit"
• "CD (DONA) | [X] births attended"
• "On call for you from 38 weeks — I won't miss your birth"

Postpartum Doula

• "Postpartum doula — support in the weeks after birth"
• "Overnight stays | Day visits | Infant care | Feeding support | Emotional support"
• "Making your fourth trimester easier"
• "Accepting clients for [season/year]"

Certified Nurse-Midwife (Hospital)

• "Certified Nurse-Midwife — prenatal care through postpartum"
• "CNM | Hospital birth | VBAC supportive"
• "Evidence-based, patient-centered maternity care"
• "Accepting new OB patients — [location]"

Home Birth Midwife (CPM/LM)

• "Certified Professional Midwife — home birth and birth center care"
• "Prenatal care | Physiologic birth | Postpartum"
• "CPM | NARM | [X] years | [X] attended births"
• "Accepting clients for [expected birth season]"

Back of Card

1. Warm botanical or nature element design
2. "CD(DONA) | [X] births attended" or "CNM, AMCB | [X] years"
3. Services: Birth Support | Prenatal Visits | Postpartum | Infant Care | Feeding Support
4. "Currently accepting clients for [season/year]"
5. "Schedule a meet & greet: [QR or link]"

Checklist

• [ ] Certification (CD-DONA, CNM-AMCB, CPM-NARM)
• [ ] Role clearly stated (birth doula, postpartum doula, midwife)
• [ ] Birth settings attended
• [ ] Number of births attended
• [ ] Philosophy mention if applicable
• [ ] Current availability (season or year)
• [ ] VBAC or specialty if applicable
• [ ] Warm, earth-toned card design
• [ ] Free consultation or meet & greet