Media Sales and Advertising Representative Business Cards

Media sales representatives are the revenue engine of the media industry — selling advertising inventory across television, radio, digital, print, and outdoor channels to direct advertisers and advertising agencies. Media sales is relationship-intensive, and a strong first impression on a business card sets the tone for client relationships built over years.

What Media Sales Cards Must Include

Your Media Platform

Be specific about what you sell — advertisers need to know immediately:

• Television: Network TV, local station, cable, streaming
• Radio: AM/FM, streaming audio, podcast
• Digital: Display, programmatic, social, video, SEM
• Print: Newspaper, magazine, trade publication
• Out-of-Home (OOH): Billboards, transit, digital OOH
• Streaming / OTT / CTV: Connected TV advertising

Your Station / Platform / Company

• Your media company or outlet name
• Call letters (WXYZ-TV, KABC-FM)
• Your market: "[City] #X market"
• Digital platforms: your website's monthly visitors, your social following
• "ABC affiliate," "iHeartMedia," "Hearst," etc.

Your Audience and Reach

Advertiser value is audience:

• "Reaches 450,000 viewers weekly in [City]"
• "Digital network: 2.3M monthly unique visitors"
• "#1 rated morning news in [DMA]"
• "Streaming: 1.8M subscribers"

Your Specialty / Role

• Account executive (AE) — the most common title
• Digital sales manager
• National sales manager
• Political/advocacy sales (election cycles)
• Direct response specialist
• Automotive specialist (major vertical)

Contact

• Phone and cell (media sales is very phone-based)
• Email
• LinkedIn

Design for Media Sales

Bold, Media, Energetic

Media sales card design:

• Bold and attention-getting (you're in the attention business)
• Station/platform branded
• Professional and confident

Color palette:

• Platform brand colors (match your station/network identity)
• Or: dynamic contrast — black + vivid accent color
• Navy + white (for digital/national sales companies)

Back of Card

1. "[Station / Platform / Network] | [Market: #X market in X city]"
2. "[Audience: X viewers | X monthly users | X listeners]"
3. "TV | Radio | Digital | OTT | OOH | Print" (what you sell)
4. "[Specialty: Automotive | Political | Direct response | Agency sales]"
5. "Cell: [phone] | Email: [email] | LinkedIn: [QR]"

Checklist

• [ ] Media company / outlet name
• [ ] Market and DMA
• [ ] Reach / audience (listeners, viewers, monthly visitors)
• [ ] Platform types (TV, radio, digital, OTT)
• [ ] Role / specialty vertical
• [ ] Cell number (primary contact for media sales)
• [ ] Station logo / brand colors
• [ ] Bold, media-branded card