School Counselor and Guidance Counselor Business Cards

School counselors and guidance counselors design and deliver comprehensive school counseling programs that support students' academic achievement, social-emotional learning (SEL), and college and career readiness — serving as essential members of every school's student support team from elementary through high school. School counseling is a licensed profession: counselors must hold state-approved school counselor credentials (typically a master's degree in school counseling plus state licensure or certification).

What School Counselor Cards Include

Your Credentials and License

• Licensed Professional School Counselor (LPSC) or School Counselor Certificate — state-issued credential; specific title varies by state
• NCC (National Certified Counselor) — NBCC (National Board for Certified Counselors) general counseling credential
• NCSC (Nationally Certified School Counselor) — NBCC specialty certification for school counselors
• MA or MEd in School Counseling — graduate degree
• EdS (Educational Specialist) — some states require EdS level for certain roles
• ASCA member (American School Counselor Association) — the primary professional organization
• State counseling association member

Additional counseling credentials (some school counselors hold):

• LPC (Licensed Professional Counselor) — clinical mental health license in some states
• LMHC (Licensed Mental Health Counselor) — equivalent in other states
• Mental Health First Aid certified
• QPR Suicide Prevention trained (Question, Persuade, Refer)
• CACREP-accredited program graduate

Your Role and Grade Level

• Elementary School Counselor (K-5 or K-6)
• Middle School Counselor (6-8 or 7-8)
• High School Counselor (9-12)
• Department Head / Lead Counselor
• College Counselor / Director of College Counseling — private school specific
• Career Counselor — career development focus

Your Program and Services

Academic domain:

• Individualized student academic planning
• IEP and 504 plan participation and support
• Grade transition support (elementary → middle → high)
• Study skills and academic intervention groups
• Testing and standardized assessment preparation
• Attendance and credit recovery coordination
• Credit monitoring and graduation planning

Social-emotional domain:

• SEL (Social Emotional Learning) curriculum delivery (classroom lessons)
• Individual student counseling — anxiety, depression, grief, conflict, peer relationships
• Small group counseling — friendship skills, stress management, anger management, grief groups
• Crisis intervention (threat assessment, self-harm, suicide prevention)
• Bullying prevention and intervention
• Restorative practices
• Trauma-informed counseling
• Cultural responsiveness and equity support

College and career domain (high school):

• Four-year graduation plan development
• College application support
• FAFSA assistance workshops
• Scholarship research guidance
• College visit coordination
• College essay review (informally)
• Career exploration and interest inventory (Strong, Holland Code)
• Dual enrollment and CTE program coordination
• Community service and extracurricular guidance

ASCA National Model™: The American School Counselor Association's National Model provides the framework for comprehensive school counseling programs. School counselors trained in or implementing the ASCA National Model are often expected to mention it:

• "ASCA National Model aligned program"
• "Multi-tiered system of supports (MTSS) integrated"

Your School

• School name and district
• Building level (elementary, middle, high)
• Caseload (many high school counselors include their caseload or alphabet: "Counselor: A–M" if multiple counselors share caseloads)

Design for School Counselors

Warm, Supportive, Student-Centered

School counselor card design:

• Warm and approachable — students and parents need to feel comfortable reaching out
• Professional educator standard
• Not overly clinical (avoid cold mental health provider look)

Color palette:

• Warm teal + white: welcoming
• Soft green + white: growth and safety
• Navy + white: professional educator
• Warm orange + cream: energetic and approachable

Back of Card

1. "School Counselor | NCSC | NCC | ASCA Member | [State] Licensed"
2. "[Grade level: Elementary K-5 | Middle School 6-8 | High School 9-12]"
3. "Academic planning | SEL | College/career readiness | Crisis support | IEP/504"
4. "Group counseling | Classroom lessons | MTSS | ASCA National Model"
5. "[School name + district] | [school email] | [room / extension]"

Checklist

• [ ] State school counselor credential
• [ ] NCC (if certified)
• [ ] NCSC (NBCC school counselor specialty)
• [ ] ASCA membership
• [ ] Grade level (elementary, middle, high)
• [ ] Academic domain services
• [ ] SEL / social-emotional support
• [ ] College and career readiness (high school)
• [ ] Crisis intervention (QPR, MHFA)
• [ ] ASCA National Model (if implementing)
• [ ] MTSS integration
• [ ] School name and district
• [ ] School email and extension
• [ ] Warm, student-centered design