Sommelier and Wine Director Business Cards for Restaurant and Consulting Work

Sommeliers and wine directors manage the beverage programs of restaurants, hotels, country clubs, and private clients — curating wine lists, training service staff, working with distributors, and elevating the guest experience through wine and beverage knowledge. Building a career in wine service means earning the prestigious certifications that signal expertise to restaurant groups and hospitality companies.

What Sommelier Cards Must Include

Your Certification Level

The wine service profession has highly regarded certification ladders:

Court of Master Sommeliers (CMS):

• Introductory Sommelier Certificate — entry level
• Certified Sommelier (CS) — working industry professional
• Advanced Sommelier (AS) — rigorous tasting and theory examination
• Master Sommelier (MS) — the highest achievement; only ~270 worldwide. "MS" after name is the most significant credential in the profession.

Wine & Spirit Education Trust (WSET):

• WSET Level 2 — introductory
• WSET Level 3 — intermediate, theory and tasting
• WSET Level 4 Diploma — near-master level academic credential, often held alongside CMS credentials

Society of Wine Educators (SWE):

• CSS (Certified Specialist of Spirits)
• CSW (Certified Specialist of Wine)
• CWE (Certified Wine Educator) — teaching credential
• Certified Spirits Specialist (CSS)

Other:

• MW (Master of Wine) — the UK/international academic credential; ~400 worldwide
• Sake Sommelier (SSI certification)
• Italian Sommelier (AIS, FIS certifications)
• Spanish Wine Educator (FIWS)

Your Role / Specialty

• Restaurant wine director: Program management, list curation, staff training, purchasing
• Head sommelier: Table-side service leadership
• Beverage director: Full non-alcoholic and alcoholic program
• Wine educator: Teaching, WSET courses, sommelier prep
• Wine consultant: Building wine lists for new restaurants
• Wine buyer / purchasing: Buying for retail, restaurant groups
• Winery hospitality: Tasting room director

Your Wine Focus

• "Burgundy and Rhône specialty"
• "Spanish wine specialist"
• "Natural and biodynamic wines"
• "Old World classical focus"
• "Italian ampelography"

Trade Relationships

• "Importer and distributor relationships"
• "Available for wine dinners and educational events"

Design for Sommeliers

Elegant, Sophisticated, Wine-Forward

Sommelier card design:

• Elegant and refined (beverage excellence)
• Sophisticated color and typography
• Communicates taste and knowledge

Color palette:

• Deep burgundy + cream: the color of great wine
• Charcoal + warm cream: sophisticated, classic
• Navy + gold: traditional fine dining

Wine imagery: A beautiful wine photo — a glass of deep garnet red against candlelight, a cellar full of bottles, a winemaker's hands. The photo sets the scene for the kind of experience you create.

Back of Card

1. "MS | CMS Advanced Sommelier | WSET Diploma" (certifications)
2. "Wine program development | Staff training | Purchasing | Event curation"
3. "Burgundy | Rhône | Italy | Spain | Germany specialist"
4. "Available for consulting, education, and wine dinners"
5. "Portfolio: [QR] | Contact: [email]"

Checklist

• [ ] CMS level (CS, AS, MS)
• [ ] WSET level (3, Diploma)
• [ ] MW (if applicable)
• [ ] Role (director, head sommelier, consultant, educator)
• [ ] Wine regional focus
• [ ] Consulting and education availability
• [ ] Wine photo on back
• [ ] Elegant, refined card design