Speech-Language Pathologist Business Cards That Build Referrals From Medical Providers

Speech-language pathologists (SLPs) provide assessment and treatment for communication and swallowing disorders across the lifespan — from infant feeding difficulties to aphasia in stroke survivors. As a private practice SLP, your business card circulates primarily through clinical referral networks and early intervention systems.

The SLP Referral Network

Speech therapy referrals come from:

• Pediatricians: One of the highest-volume SLP referral sources for children
• Neurologists: Stroke, TBI, neurodegenerative disease referrals
• Otolaryngologists (ENT physicians): Voice disorders, swallowing, resonance issues
• Schools: IEP-driven referrals to private SLPs for services beyond what schools provide
• Hospital discharge planners: Post-acute care referrals
• Early Intervention program coordinators: Birth-to-3 services (Part C of IDEA)
• Dentists and orthodontists: Myofunctional therapy, tongue thrust
• Audiologists: Hearing loss and language therapy
• Occupational therapists: Feeding therapy collaboration

Your card needs to work in physician offices, hospital waiting rooms, schools, and early intervention settings.

What SLP Cards Must Include

CCC-SLP Credential

The CCC-SLP (Certificate of Clinical Competence in Speech-Language Pathology from ASHA, the American Speech-Language-Hearing Association) is the national credential in the field. It indicates graduate-level training, supervised clinical fellowship, and continuing education.

Your card should show: "CCC-SLP" after your name and/or "ASHA Certified"

State licensure is also required and may be listed:

• "Licensed Speech-Language Pathologist — [State]"

Populations and Disorders You Treat

SLP scope of practice is broad. Referrers need to know you treat their patient population:

Pediatric:

• Late talkers and language delays
• Articulation and phonological disorders
• Fluency (stuttering)
• Autism spectrum disorder (AAC, social communication)
• Childhood apraxia of speech
• Feeding and swallowing (pediatric dysphagia)
• Literacy (reading and writing disorders)
• Hearing loss and cochlear implant therapy

Adult:

• Aphasia (stroke, brain injury)
• Dysarthria
• Cognitive-communication disorders (TBI, dementia)
• Dysphagia (adult swallowing disorders)
• Voice disorders (dysphonia)
• Stuttering and fluency disorders
• Accent modification / professional communication coaching

Service Settings

• In-clinic
• School-based outreach
• Teletherapy (telehealth)
• Home-based (particularly for early intervention)
• "Accepting evaluations and therapy for [age range]"

Insurance and Funding

• "Most major insurance plans accepted"
• "Early Intervention certified provider" (if applicable)
• "Medicaid accepted"
• "Superbills provided for out-of-network reimbursement"

Design for SLPs

Clinical, Warm, Professional

SLP cards serve two different referral contexts simultaneously:

• Physician offices (need to look credentialed and clinical)
• Early intervention and family settings (need to feel warm and child-appropriate)

If you specialize in one population, lean your design toward that context. If you see both children and adults, aim for professionally warm:

For pediatric SLPs:

• Friendly, approachable typography
• Soft colors (not babyish, but not cold)
• Avoid: cartoon-y imagery that undermines clinical credibility

For adult/medical SLPs:

• More clinical and professional
• Medical setting adjacent

Color palette:

• Warm teal + cream: clinical but warm, healing
• Sage + warm white: approachable professional
• Sky blue + white: clean, clinical, communication-adjacent
• Navy + warm white: professional healthcare provider

Design Elements

• Subtle communication or connection motifs: speech bubble (executed subtly, not clip-art), sound waves
• Speech-language pathology's visual language is minimal — focus on clean typography and credentials

By SLP Specialty

Pediatric Language and Articulation

• "Early language development and speech sound disorders — ages 18 months to adolescence"
• "Evaluations and therapy for late talkers, language delays, and articulation"
• "Early Intervention certified"
• Pediatrician-friendly card aesthetic

Autism Spectrum and AAC

• "Communication therapy for autism spectrum disorder"
• "AAC (augmentative and alternative communication) evaluation and training"
• "PECS | LAMP | Core vocabulary approach"
• "Accepting children ages 2-18 — telehealth available"

Stuttering Specialist

• "Fluency therapy — stuttering assessment and treatment"
• "All ages — children through adults"
• "Stuttering Specialist Certification (SSC)" if applicable
• "We treat the communication, not just the dysfluency"

Adult Aphasia / Post-Stroke

• "Aphasia therapy and brain injury communication rehabilitation"
• "Post-stroke, TBI, and neurodegenerative communication disorders"
• "Home visits and telehealth available for adults with mobility limitations"
• Neurologist referral language

Voice Disorders

• "Voice therapy for vocal nodules, polyps, dysphonia, and professional voice users"
• ENT physician collaboration
• "Singer and actor voice rehabilitation"
• "Resonance and vocal hygiene training"

Back of Card

1. "Accepting new clients — most insurance plans accepted"
2. "Referral intake within 2 business days" (for physician referrers)
3. Populations: Pediatric Language | Articulation | Autism | Adult Aphasia | Dysphagia | Voice
4. "Telehealth available — in-clinic and home visits also offered"
5. ASHA CCC-SLP with brief context: "ASHA Certified Speech-Language Pathologist"

Checklist

• [ ] CCC-SLP credential prominently shown
• [ ] State licensure
• [ ] Age range and populations treated
• [ ] Specific disorders (language, articulation, fluency, voice, swallowing, etc.)
• [ ] Insurance accepted
• [ ] Early Intervention certification if applicable
• [ ] Teletherapy stated if offered
• [ ] Referral intake turnaround (for physician referrers)
• [ ] Clinical-warm design (not too cold, not too child-focused for adult contexts)