Speech-Language Pathologist Business Cards That Build Referrals

Speech-language pathologists provide some of the most specialized clinical services in healthcare — helping individuals across the lifespan regain or develop communication, language, feeding, and swallowing function. The referral base for SLPs is highly varied: pediatricians, neurologists, ENTs, oncologists, schools, and early intervention programs.

Credentials for SLPs

• CCC-SLP — Certificate of Clinical Competence in Speech-Language Pathology (American Speech-Language-Hearing Association). This is the primary professional credential for SLPs and should appear after your name on your card.
• State license — required in all states; some states require the license number on advertising materials
• Certificate of Clinical Competence may also be noted as ASHA certification
• Board certification if subspecialized (swallowing, fluency, AAC)

Specialty certifications worth noting:

• BCS-S (Board Certified Specialist in Swallowing and Swallowing Disorders)
• IBCLC (International Board Certified Lactation Consultant — for SLPs who also support breastfeeding)
• Lee Silverman Voice Treatment (LSVT LOUD) certification
• PROMPT technique certified
• SpeechEasyⓇ device fitting certified

Specialties to State Clearly

SLP is not one practice. State your specialty area(s):

Pediatric specialties:

• Early language and communication development (birth-5)
• Autism spectrum disorder and social communication
• Articulation and phonological disorders
• Childhood stuttering and fluency
• Pediatric feeding and swallowing disorders (dysphagia)
• Augmentative and alternative communication (AAC)
• Language-based learning disabilities

Adult specialties:

• Stroke and TBI rehabilitation
• Parkinson's disease (LSVT LOUD)
• Head and neck cancer voice/swallowing rehabilitation
• Adult stuttering and fluency therapy
• Voice disorders (teachers, singers, professional speakers)
• Cognitive-communication disorders
• Adult dysphagia / videofluoroscopic swallowing study (VFSS)

Design for SLPs

Accessible and Welcoming

SLP clients span from infants to elderly adults, and often include people in vulnerable situations (recovering from stroke, managing a disability, parenting a child with communication delays). Your card should feel:

• Professional enough to earn physician referrals
• Warm enough to reassure parents and caregivers

Color palette:

• Calm teals, soft blues, warm greens (health + communication + growth)
• Soft neutrals for pediatric focus
• More clinical navy for adult neuro rehab

Communication-Themed Design Elements

Speech bubbles, conversation illustrations, or waveform elements can work beautifully for SLP cards — when executed well, they reinforce your specialty visually. When done poorly (generic clip art), they undercut credibility.

By Practice Setting

Private Practice (Pediatric)

• Ages served: birth through school-age (or through adult)
• Conditions: autism, articulation, language delays, feeding
• "Free 15-minute consultation for parents"
• ASHA membership and state license
• Insurance accepted or "private pay and HSA/FSA"

Private Practice (Adult Neuro)

• Conditions: stroke, TBI, Parkinson's, dementia
• LSVT LOUD certification for Parkinson's
• "Working with patients from [nearby hospitals/rehab centers]"
• Home visits or clinic-based
• Medicare/insurance acceptance critical for adult neuro

Hospital / Medical Setting

• Department: acute care, inpatient rehab, outpatient
• Referral email for physicians (MDsare your primary referral source)
• MBSS (modified barium swallowing study) capability if applicable
• Case consultation availability

School-Based SLP

• Grade levels served: PK-12
• IEP participation and IDEA familiarity
• "Consultation for families navigating school services"
• Private therapy hours separate from school contract (if applicable)

Voice Specialist

• "Voice Therapy for Professional Voice Users"
• Populations: singers, teachers, attorneys, executives, actors
• Laryngoscopy/stroboscopy collaboration with ENT
• "Referred by ENT? Call for a priority appointment"

AAC Specialist

• AAC devices, apps, and systems
• Feature-matching assessment
• "Helping nonspeaking individuals find their voice"
• Vendor certifications (Tobii Dynavox, Prentke Romich)

Back of Card

For physician referral:

• "Accepting physician referrals — fax [number]"
• Conditions treated list
• Insurance panels

For parent/client:

• "Free 15-minute consultation for new clients"
• Ages and conditions served
• Online scheduling QR

Checklist

• [ ] CCC-SLP credential after name
• [ ] State license number if required
• [ ] Specialty is specific (pediatric language, adult neuro, voice, AAC)
• [ ] Physician referral fax number
• [ ] Insurance acceptance noted
• [ ] Ages or populations served
• [ ] Free consultation CTA for private practice