Flyers
Flyer sizes, paper weights, distribution strategy, and printing cost-saving tips.
The Complete Flyer Size Guide: A4, A5, and B5 — How to Choose
A4, A5, and B5 flyer sizes deliver very different results depending on your purpose and distribution method. We cover the exact dimensions for each, the best use cases, and how size affects your printing cost.
Choosing Flyer Paper Weight (GSM): From 80 GSM to 200 GSM
Paper weight shapes the very first impression your flyer makes. Compare 80 GSM lightweight stock through 200 GSM premium board — how each feels in the hand, what it costs, and which use cases each one serves.
Single-Sided vs. Double-Sided Flyers: Which Is More Effective?
Single-sided and double-sided printing differ in both cost and impact. We compare the tradeoffs based on content volume, distribution method, and display environment to help you make the right call.
Flyer Copy and Layout Design Rules That Stop the Eye
You have three seconds to grab someone's attention with a flyer — and it all comes down to copy and layout. Learn how to write a headline that works, build visual hierarchy, use white space strategically, and drive action.
Flyer Distribution Strategy: How to Maximize Your Return
Even a well-designed flyer goes straight in the recycling bin without a smart distribution plan. Learn how to define your target audience, choose the right time and place, compare channel effectiveness, and measure results.
Flyer Printing Costs: How to Order Smart for Small and Large Runs
Flyer printing costs vary widely based on quantity and options. We break down the tipping point between digital and offset, share paper and finishing savings tips, and explain how gang printing can drive down your per-unit cost.